Investing in Outcomes
We have journeyed from the personal story behind GrowGood to the way its Blueprints learn to speak the language of your farm. Now, we arrive at the most crucial part of our conversation: the future we can grow together. This is a vision that extends beyond the farm gate, connecting our individual efforts into a powerful, collective force for regeneration. This isn’t just about building a better tool. It’s about building the infrastructure for a new kind of economy—an economy that invests in outcomes, not just outputs.
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Speaking the Language of the Land
In our first conversation, we talked about the need to re-value farming—to move beyond tools of extraction and build something that honours the complexity of living systems. Now, let’s explore how we begin to do that. It starts by learning to speak the language of the land, one farm at a time. For too long, technology has demanded that farmers adapt to its rigid logic. The world of regenerative agriculture is diverse and dynamic—a market gardener thinks in beds and successions, a flower farmer in stems and bloom cycles, and a grazier in paddocks and pasture recovery times. Forcing them into a single, generic mould is not just inefficient; it’s an act of erasure. It silences the unique story of their farm.
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Re-Valuing Our Roots
For most of my life, I’ve had one foot in the soil and the other in the digital world. It has been a journey of homecoming, a return to the values I learned growing up on a farm, looking after the land that sustained us. This journey has been guided by a single, persistent question: how can we build tools that honour nature’s complexity, instead of trying to conquer it?
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Open Source Grow Planning: GrowGood
For too long, farm management software has been designed for an industrial mindset. It’s often rigid, expensive, and forces growers into a generic mould that ignores the diverse, living reality of regenerative agriculture. These tools are built on a philosophy of extraction, not regeneration, making it impossible to capture the true story of your farm—the story of soil being built, biodiversity returning, and ecological health being restored. This frustration was the seed from which GrowGood sprouted. GrowGood is our answer to this challenge. It is not another product for sale, but a digital commons resource we are building with and for the regenerative farming community. It is a free, open-source platform designed to finally give growers a tool that speaks their language.
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The Things Network South Australia
In a world dominated by centralised, corporate-owned networks, what if we could build our own? What if the infrastructure for the Internet of Things (IoT)—the very network that connects our sensors to the digital world—was owned and operated by the community it serves? This isn’t a hypothetical question. This is the reality of The Things Network (TTN), and it represents the very essence of the ‘Sense’ philosophy at the heart of SEIN.
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