The Fifty Shades of Regenerative
This morning, while doing my daily scroll through the RSS feeds (a ritual that still feels oddly rebellious in 2025), I noticed a theme popping up: “regenerative agriculture.” It’s everywhere. But what became starkly clear is that not all “regenerative” is created equal. First, I came across this piece from Daily Coffee News. It outlines a new certification scheme from the Rainforest Alliance focused on regenerative coffee farming. It feels grassroots, farmer-first, and run by a not-for-profit with a track record of actual field work. In short: it seems like the real deal. You can sense the soil under the fingernails.
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